Managing an army of affiliates is no easy task and the entire program can get quite complicated. All the while, affiliate managers facilitate the ongoing relationship between a business and its affiliate partners. An affiliate campaign needs, for instance, the right affiliates — ones with the type of audience a brand is looking to attract and the right skills to properly promote the target products and services. Those affiliates typically need some guidance when getting started, and they’re likely to continue to have questions down the line. Recruiting an affiliate manager in-house or through an OPM agency , should be the same.

But while the partnership with the operator itself is important, you also need to consider whether you’ll have a good working relationship with the affiliate manager. All-in-all a dedicated affiliate manager would aim to optimize their network. But apart from the main functions, the role of an affiliate manager also has a coaching aspect to it.

News in the iGaming and Sports Betting affiliate world moves fast.

Brands would find it more cost-effective to outsource these affiliate managers than hire them full-time and pay a monthly salary. Activate and guide affiliates to understand your business, value proposition, and affiliate marketing program. 62% of smartphone users have purchased at least once on mobile, brands must use cross-device tracking so that it is possible to identify an affiliate’s web traffic even when a user has switch devices.

In fact, affiliate marketing spend has an annual growth rate of 10%,… Hiring an in-house affiliate manager is more permanent commitment, and depending on their level of skill and experience, it can be just as costly (with a long-term commitment). Agencies and freelancers have extensive databases of publishers, affiliate networks, and content monetization platforms to connect with affiliates. Integrate your affiliate marketing with the rest of your marketing so that they support one another. Create a strategy and set up a new affiliate program to run optimally and scale quickly.

  • Your affiliate manager will create and manage your affiliate training and evaluate how effective their tactics and which affiliates make the cut.
  • An affiliate marketing manager will manage existing affiliates, work with an inhouse affiliate manager, coordinate affiliate networks.
  • There needs to be a desire to learn, and a willingness to jump into whatever role is required at any given moment.
  • Research shows that affiliate marketing spending in the US is set to reach $8.2 billion by 2021.
  • Advertise Purple offers a complimentary program audit from an inhouse manager.

As you can tell, the role of an affiliate manager requires excellent organizational and multi-tasking skills. Affiliate marketing managers take several steps to strengthen the programs they manage. Using the insights they gain through program analysis, they can identify what’s working well and what needs improvement, then take the appropriate corrective actions. If you need any more guidance with regards to affiliate management and what you might need as a company.


These are just some of the tasks required by an affiliate manager – in addition to market research and compliance checks to ensure that the program is always to the highest of standards. At Advertise Purple, our dedicated team of affiliate managers can help you to extend your reach and generate high-quality leads. We have a network of best-in-class publishers who create engaging content that’s aligned with your strategic objectives. Plus, you’ll benefit from our industry-leading technology which makes tracking and reporting a breeze. An affiliate manager has to ensure that a program is successful, and the best way to achieve this is by partnering with high-quality affiliates.

What does an Affiliate Manager Do

Staying on top of any questions or requests that your current affiliates or potential affiliates may have, is important to the success of any affiliate program. Some of the same reasons apply here as they do for needing to review applications within hours. Or, maybe you’re considering expanding your affiliate program into new countries or regions. If your affiliate management agency has experience and expertise with global affiliate program management, they will be essential to your expansion efforts. We have generated over $22 million for our clients using our carefully-selected affiliate networks. Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies.

If you’re an agency, this course is a tangible way to show that you are a certified performance/affiliate manager, which could help you attract and retain better, higher-paying clients. Those entering an industry, or taking the jump up from being an affiliate to becoming an affiliate manager will find a lot waiting for them. This is a role that often has to be learned on the job, but it can be exceptionally rewarding for those willing to put the work in. The role of the affiliate manager might be difficult to precisely define, but that is only because there are so many facets that make this job what it is.

What should you look out for when choosing an affiliate manager?

This percentage can be over the total sales volume of the product, including the ones made directly by the Producer, or over the sales made by the Affiliates she manages. So, among the tasks of the Affiliate Manager, you’ll find the one of keeping the environment democratic and healthy. She is the one that determines the rules that have to be followed in the promotion of each product, and deals on a daily basis with issues such as affiliation requests and rewards. There are functions related to the administrative and relationship spheres. However, by choosing to have Affiliates, there may be a great number of affiliations.

What does an Affiliate Manager Do

At the same time, most affiliate programs need someone to track numbers, watch market trends, and make analyses that gauge their program’s efficacy. Affiliate campaigns are about more than just adding a few partners and hoping they’ll bring in new sales. There’s a great deal of optimization that influences success, and it’s an affiliate manager’s job to stay on top of it all. If you want to work as an affiliate manager, you should look for a job with a company that does a lot of business online. It helps to have prior experience working in online retail, as well as a basic understanding of web coding, design, and graphics.

We’ve carefully crafted our affiliate marketing program from all the experience we’ve gained over time to deliver you quality products and services. You might be someone looking for an alternative to Kayan Solutions because they could be working with your rivals. We can develop more than 14 ways to assist you that’ll allow you to get ahead of your competitors.

Sometimes these partners will seek a business out, but it’s often the job of a good affiliate manager to recruit the program’s best possible affiliates. For businesses looking to maximize their marketing return on investment,affiliate marketingis a worthwhile option to explore. This technique involves paying commissions to third-party partners in exchange for promoting a brand’s products and services. Marketing Specialists basically are professionals who deeply understand how to effectively promote businesses and organizations using the internet and digital platforms. They are experts in using various online marketing strategies, such as search engine optimization , social media marketing, email marketing, and more, to reach and engage with target audiences. This is why most leading brands and businesses partner with an affiliate management agency to oversee and manage the day-to-day needs of their affiliate program.

How can I be a good affiliate manager?

Our expert team has an in-depth understanding of the affiliate industry and what it takes to ensure your program scales effectively to drive successful business results. We can develop your affiliate networks into profitable lead generators that deliver increased sales revenue. You can find ouraffiliate managersataffiliate summitand all various industry events for our business development to consistently increase our database and workshop at how to best amplify your brand. Our affiliate agency offers a revenue sharing marketing program that surpasses industry standards and drives a successful and sustainable affiliate program. An affiliate program requires careful affiliate tracking and management to avoid these pitfalls. This way, you will attract quality affiliates and get the best sales results possible through your digital marketing efforts.

Find and recruit high-quality affiliates to meet your particular goals. Effectively manage and engage with the number of affiliates in your program. Ensure you give your affiliate manager a voice and respect their opinions and suggestions. Provide affiliates with the tools and resources they need to achieve your targets. According to Payscale, the average base salary for an affiliate manager is $54,046.

What does an Affiliate Manager Do

Enterprises with large affiliate networks and complex processes and rules may have training that extends a week or two. Startups and small businesses with complicated processes may have shorter training. Whether you want to be an affiliate manager or looking to hire one, one thing you’ve probably wondered about is how much affiliate managers work.

Affiliate Manager Related Careers

Appointing a dedicated affiliate manager to oversee your program and partners is crucial to its success. I use the term one-off here because these are not activities that you will need to do every single day, but they are part of an effective affiliate manager’s task list. Creating content for affiliate newsletters, affiliate resource guides, answering and completing affiliate special requests (unique coupon codes, sample requests, co-branded landing pages, etc.). It is important that an affiliate manager review all of these coupons on a daily basis to ensure that there is no coupon “hijacking” from other affiliates. There are thousands of merchants on the internet and wrapping your head around the right ones can be a work of art in itself. Many companies will hire an in-house manager to help generate revenue from this channel, but find limitations early on after not having the rolodex that it takes to succeed like anaffiliate agency.

Affiliate Managers: Who They Are and How They Can Maximize Your Profits in 2023 [Full Breakdown]

If you feel like someone is disengaged or your goals are not aligned, you might want to consider looking elsewhere. Ensure support and provide proper tracking and tools to the affiliates. Their main responsibility is to liaise with existing affiliate groups and provide them with all the tools needed to drive maximum output.

A bachelor’s degree in marketing or a related field is often preferred for digital marketing specialist positions. In addition, hands-on experience through internships or entry-level positions can be valuable. Many digital marketing specialists also have certifications in specific areas, such as Google Analytics or social media marketing. The affiliate marketing industry has grown at a rapid pace in recent years. There are more than 360,000 potential partners that you can choose to work with.

And that’s not what we want, since this kind of attitude may lead to Affiliates giving up on your product. The career of an Affiliate Manager has gained more and more popularity in the digital market. Find out in this post what these professionals do and how they can help you, whether you’re a Producer or an Affiliate. Affiliate managers have multiple responsibilities, and we’ve outlined their three most crucial roles below.

In Particular, virtual communication skills are extremely important in any case. In general, knowing how to build relationships is an important part of any job. Finally, an affiliate manager will have to communicate with the marketing team or owner of the company about providing bonuses or incentives to affiliate partners to promote the program more heavily.

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